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How to choose your LIPSTICK shade in your 20’s, 30’s, 40’s, 50’s

Janine Hall

Celebrating International Lipstick DAY! 29th July 2023


Have you ever wondered what the essence of colour means to your lips?


If so you’re not alone; it’s an ancient tradition dating backing centuries. In fact, you’ll find the early Egyptians, ancient Mayans and other civilisations realised the importance of colour to their lips and began to experiment using different natural minerals.


The history of lipstick is colourful to say the least.


Originally 5,000 years ago Lipstick was made by combining crushed gemstone, oils and waxes. It is said that Cleopatra began adorning her lips with red colours made from beetles. Mayans used different earth clays to beautify their faces and lips whilst the Chinese started applying lip colour it was a thick paste like substance and was more of a lip balm consistency, it was sticky and applied with a brush.


Both males and females decorated their faces with colours and paints. It’s used to express ourselves in different cultures and is associated with traditions and celebrations.


Historians report that women who wore lipstick were accused of seducing men into marriage and were charged with witchcraft for their crimes.


During the 16th Century Queen Elizabeth revitalised the prominent red lip look wearing solid crimson shades and therefore it also became more acceptable for elite socialites and women across the globe.


Red LIPStick

Fast forward to modern times rebels such as screen siren Marilyn Monroe and teenages all over the world have continued to cause social uproar breaking barriers with outlandish and vivid colour choices.


What Lipstick shade suits me?




As we grow and learn through the decades there are certain colours that will suit your style, skin tone and age better then others. Simply because they’re more reflective as you are as a person at that time of your life.


20's - Bright pinks, purples mauves, nudes, oranges and lighter red lipstick shows your open to new experiences, yet still discovering yourself perfect for those in their twenties. These colours show your creative playful side and without making a grand statement such as a deep earthy red.


30’s and 40’s - you’re into a deeper reds indicating your passion, fun and creativity. Red lipstick can make you feel your ready to take challenge and risks and gives you strength and courage. Likewise you will also see that you are more likely to enjoy wearing lighter shades of pinks (unlike your 20's) these colours show you are still see the lighter side of life and don't take yourself too seriously.


50's - You’re more likely to consider a softer red again as you like the quieter side of loud. You’re interested in subtle music rather than heavy metal bands. However, if you're still in love with your favourite orange lipstick this will indicate that you have a playful and joyous approach to life expressing love and fun wherever you go. You’re strong willed yet mindful of others. A great sense of self worth and incredibly courageous.


Did you know that red lipstick makes your teeth appear whiter?


You will notice that the bright and lights colours of red/pink shades are opposite for each decade.


This is your education and learning patterns as you mature and step into your womanly wilds.


Soft pink – indicates your heart centred, loyal and generous.

Bright Pink – you know what you want and you’re not afraid to go after it. However, be mindful of others around as you may be misunderstood especially when it comes to humour. People won’t get your jokes but you do and that’s the most important thing.

Light tan - may show your aware of the need to be considerate and connect with others in a more authentic way.

Darker browns show you’re determination to be different you could even be a bit more tomboyish rather than flowery and frilly. You’ve mastered the art of compromise and you’re not argumentative and can be quiet thoughtful of others feelings.


Semi-Shimmer - indicates your need for balance in your life as well.



Did you know that wearing lipstick can dry your lips out?


Here's how to keep your lips naturally moist


Our lips only get moisture from 3 different sources: the water we drink, saliva and moisturiser that we apply. Having no way to naturally provide moisture our lips rely on what we supply to them. This can cause vast amounts of problems especially if you regularly alternate your body temperature such as air conditioning, sun exposure and the wind, heating, cooler or hotter climates also have varied effects on our lips and how well they maintain moisture.


The level of moisture that you supply your lips can vary greatly which is why you may often suffer from cracked, dry and flaky lips.


When you lips become dry and lack moisture you are also greatly reducing the amount of collagen in your delicate lip area.


It's time to say Goodbye to dry and dehydrated lips and HELLO to luxurious luscious lips. This BESTSELLER is a powerful combination of super intense lip care, which gives instant long lasting moisture deposits. Results leave your lips feeling Gorgeous glowing and naturally Plump and Smooth.




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